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How to Formulate A Smart A/B Test Hypothesis (Why They’re Crucial)
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Image by Olivier Gunn via The Noun Project The more targeted and strategic an A/B test is, the more likely it’ll be to have a positive impact on conversions. A solid test hypothesis goes a long way in keeping you on the right track and ensuring that you’re conducting valuable marketing experiments that generate lifts as well as learning. Continue Reading
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