Typically when we thing of “brands” the thought of McDonalds, Ford, Bing, Amazon and the like come to mind. Big brands they are called. Companies like these spend millions upon millions of dollars building, promoting and maintaining their brands. This is common knowledge.
What about the small business? How can small businesses effectively build their brands online in the midst of these gigantic companies that seem to have bottomless adverting dollars to spend? Is there any hope on… Continue Reading