There are plenty of factors to consider when debating whether to change your name — and most likely, SEO ranks pretty low on the list. But if you are someone who cares a lot about your brand online, a name change could hinder search results and what has taken long to cultivate. My colleague Christina Warren, who has been married for more than a year now, is among the many who decided not to change her byline after years of building a collection of published work online. Continue Reading