The Community For Marketing Professionals
How Penn and Teller Turn the Audience Into Social Megaphones
convinceandconvert.com
Added by
Mike Essex
@blagman Jan 14 2013
in
Social
One of the biggest mistakes brands are making in social is overemphasizing their owned media and underemphasizing their earned media. Companies are spending time and riches to acquire a larger audience so that they can talk at more people, while simultaneously ignoring the simple truth that those people aren’t just message receptacles, but also megaphones waiting to be activated. Continue Reading
3 minute read
2 upvotes
No one has posted a comment yet. Get the conversation started and get some karma!
Sign up
Have an account? Login
- Share and discuss the best content and new marketing ideas
- Find interesting events and jobs
- Build your professional profile and become a better marketer together
No comments