MailChimp Chief Data Scientist John Foreman likes to talk about orange juice. On the surface, it’s a strange way to start a discussion about data, but it all starts to make sense when you peel back the rind. It’s a way of thinking that’s letting MailChimp — which sends about 35 billion emails a year on behalf of roughly 3 million users — transform itself into a data-driven business 12 years into its existence. Continue Reading