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How Gmail Tabs Affect Your Email Marketing: An Update
blog.mailchimp.com
Added by
Dharmesh Shah
@dharmesh Dec 17 2013
in
Email
More than half a year has passed since Gmail announced the new tabbed inbox. My initial research hinted that open rates took a hit, but at that point I was just looking at a few weeks’ worth of opens. Now that things have settled down, we can look at months’ worth of all kinds of engagement data. Continue Reading
4 minute read
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really interesting feedback from Mailchimp - also probably one of the best companies to grab research on this topic.
from what I have personally seen, most people have disabled this feature that I know including my friends, colleagues and parents.
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