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How Dropbox messed up conversion rates but had a secret weapon blog.totango.com
in Conversion Rate Optimization

Many people are intrigued as to what makes a software product or service go viral and get total control of its market, while other similar competitors are left with nothing but the scraps. In this article I will tell you about the secret weapon that Dropbox used in order to beat giants like Microsoft, Google, Apple & Amazon and take the jackpot in the “personal cloud storage” market. Continue Reading

4 minute read


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