Coca-Cola founder Doc Pemberton. Photo via the Doc Pemberton Twitter feed. Do a quick, little experiment with me. Think of your favorite big brand — could be Amazon or Virgin or Coke. Now go all the way back in history to the start of those brands. Now, what do you see? If you did the experiment right, you see the now-famous founder of the company working out of a garage, the trunk of his car or a small soda shop. Continue Reading