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Have Close Variants Increased Your Leads by 55 Percent? ppchero.com
in PPC

In May of this year Google announced new matching behavior for phrase and exact match keywords.  It seemed like a boon for search volume at the time, and now that a few months have passed we can further evaluate the effect of this change on your accounts. This is all assuming that they’re turned on for your campaigns to begin with. Continue Reading

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