Email receipts are the easiest way into an inbox, yet theyre the most underutilized form of email marketing.

If you own a brick-and-mortar store, why would you pay for paper that you know customers will throw away or lose? A digital copy, delivered straight to the inbox, is environmentally friendly, easy to find and perfect for a subtle call to action. Email receipts are more convenient and less expensive and are likely the future of email marketing.

For online services and businesses, email receipts are a necessity, but they should also be used for marketing. Just a few years ago, businesses thought of customer service as a cost center; today, customer service is at the heart of the marketing plans developed by most successful businesses. In the same way, email receipts are an opportunity for growth hacking. Continue Reading