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Google Introduces "Local Discovery Engine" marketingland.com
in Mobile

Google’s Niantic Labs project, headed by former Google Local/Maps chieftain John Hanke, has just released its first mobile app: Field Trip. Currently it’s only available for Android but an iOS version is coming soon. In short it’s a customizable “local discovery engine” that runs in the background on your smartphone (or connected tablet, though it’s not intended for tablets) and notifies you when you’re near something interesting &#… Continue Reading

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