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Google Debuts +Post Ads: Lets Brands Turn Google+ Content Into Ads On
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vivek
@vivekrpatel Dec 09 2013
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Advertising
Dec 9, 2013 at 12:08pm ET by Ginny Marvin Google has introduced its first monetization effort for its social networking platform, Google+. Rather than running ads directly within the platform, Google has announced a new ad unit called +Post ads, which allow brands to turn their Google+ content into expandable display ads. Continue Reading
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This, to me - seems like a really bad move by Google. Even though the ads supposedly will not be advertising on the network itself, I think they are really really putting the cart before the horse.
On the other hand this is probably a move to rope in advertisers to USE Google+.
I am definitely going to run some testing just to see how it looks/converts.
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