Dashboards are used across the world by most people (and organizations), either in the form of a car dashboard or in a business context. Every marketing professional talks about dashboards and why he or she needs one; but what exactly is a dashboard? In an article named Dashboard Confusion Revisited (link to pdf), Stephen Few discusses the misunderstandings around dashboards and clarifies the subject using the following definition: A dashboard is a visual display of the most important informati… Continue Reading