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Gamifi-what? What The Strange Word ‘Gamification’ Really Means koozai.com
in Branding

Gamification isn’t a brand new concept and has been around for quite a while now. I’m pretty sure you have heard of it; however for those who haven’t, you’re not alone. Research conducted by Upstream in 2012 revealed a worrying fact; two-thirds of marketers don’t know what the term gamification really means. Continue Reading

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