Facebook should be renamed Ficklebook. Because that’s what it is in a word: FICKLE. I tried to Google how many algorithm changes FB has put forth in the past year, but that data seems to be elusive. Just know that there have been many. In fact, once Facebook admitted it was a “pay-to-play” site, I had one client say, “ENOUGH!” They left Facebook in search of greener social pastures. Continue Reading
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