Last year Google finally added cost data information from Google Adwords into Google Analytics. Combining this along with ecommerce tracking allows you now to see extremely useful cost vs. revenue reports to ensure you are making a profit through your paid ads. Setting up Ecommerce Tracking for Adwords If you haven’t done so already, you need to take these three steps to ensure you can track ad costs and product revenues for an ecommerce site: 1. Continue Reading