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Embracing Uncertainty in UX Research medium.com
in UX

Matt Gallivan, UX Researcher at AirBnB, write that if you're a UX researcher, you do yourself and your field no favors when you claim to have all of the answers.

It's a metaphor, you guys. UX researchers like myself have a nasty habit. When you spend your days studying how people use products, your intuition around such things gets pretty well-honed. You start to see patterns and themes. You get to a point where you can point to an observed behavior, ask What might this mean? and generate some great high-level and philosophical discussions with your stakeholders. Continue Reading

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