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Editing for Creativity: How to Enhance the Writer’s Voice
portent.com
Added by
Zeph Snapp
@ZephSnapp Nov 13 2012
in
Copywriting
In a world of endless content, innovative copywriting is a great way to catch and keep the attention of the customer. While a creative approach will often draw a bigger audience than simply following best practices, it can be tempting for an editor to change the writer’s style to fit an assumption about what sells. Continue Reading
3 minute read
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