I couldn't hide from all the chatter around the white paper about eBay's paid search campaigns today. All kinds of people with little knowledge on internal optimization within eBay are jumping on this story to give their perspective. The overall message they are so loudly shouting into the world is how bad eBay really is in PPC advertising, trying to win a little bid more authority on the subject themselves in the hope to win new clients. Continue Reading
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Cyrus Shepard @CyrusShepardWanted to post this as an alternative viewpoint to the "Did eBay Just Prove That Paid Ads Don't Work?" http://www.inbound.org/articles/view/did-ebay-just-prove-that-paid-search-ads-don-t-work
That said, I think all of these authors are guilty of making broad generalizations. Very little has been made of the actual research itself, which applied to a single company and a unique set of variables.
The bigger lesson is Always Be Testing, don't buy into the hype of absolutes, and question everything. :)
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