posted by George Michie | April 9, 2012 | 11 comments Google has released some new research on the question of paid and organic search cannibalization. This study is more carefully done than their earlier pass which concluded that 89% of paid search ad clicks are incremental. The challenge with that older study was three-fold: They failed to recognize that (according to their new study) on average 81% of the ad impressions happen when the advertiser has no organic link present… Continue Reading