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Did Google’s EMD Update Really Work? A Rant ethicalseoconsulting.com
in SEO

In September 2012, Google launched an Exact Match Domain filter. According to Search Engine Land, the reason was to “prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names.” Before this update, many websites could easily rank for a keyword by purchasing a domain with the keyword you wanted to rank for. Continue Reading

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