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Designing for the Next Step bokardo.com

in Conversion Rate Optimization 215 views

Note: this is an excerpt from my forthcoming book Make them Care! In a recent post (Why you should bury the sign up button) I told the story of a redesign I did in which people just didn’t want to click the “sign up” button on the home page, no matter how beautiful or sexy that sign up button was. Continue Reading

7 minute read

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