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Debunking the Social Proof myth! visualwebsiteoptimizer.com
in Conversion Rate Optimization

Posted in A/B Split Testing, Case Studies on November 21st, 2012 Social media and how it can be used in digital marketing has been the subject of many articles and is a centerpiece of many digital strategies. However, recently conversion testing has shown that social media can actually harm some websites, but has not yet clearly established why and how to avoid this ‘social media conversion trap’. Continue Reading

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