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Data vs. Insights – They’re Not the Same, Not Even Close | ClickZ
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In order for marketers to get their message across, they need more than data - they need to give clients new insights about their consumers, their business, or their industry. I remember my first client meeting, around 15 years ago; we'd just reached the tail end of a four-month campaign and the client invited us to their headquarters to present the results. Continue Reading
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