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Crowdfunding Is No Panacea for Product-Market Fit medium.com
in Product Marketing

I’ve been thinking a lot about hardware startups and, in particular, the role that crowdfunding plays in building a new company and v1 product.Crowdfunding platforms like Kickstarter and Indiegogo have pioneered a new model for marketing, selling, and financing hardware products. Now startups can validate market needs and collect $ through pre-orders before going “all in” on product development, manufacturing and distribution. Continue Reading

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