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Crap: the single biggest threat to B2B content marketing | Velocity Partners velocitypartners.co.uk
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All the surveys show the same trend: 90% of marketers plan to spend a lot more on content this year than they did last year. (God knows what the other 10% are planning). It doesn’t take America’s Next Top Model to tell you that this adds up to a big boatload of content coming our way. As consumers and buyers, we’ll all be targeted by a tidal wave of eBooks, blog posts and infographics. Continue Reading

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