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Could A Yahoo-Google Deal Emerge?
in Industry News

Once again, Yahoo is earning so little under its search deal with Microsoft that Microsoft is having to make up the difference due to a revenue guarantee. If the performance doesn’t improve, Yahoo might go looking for a new partner, which could include Google. Let’s explore how the deal has continued to falter, quarter-after-quarter, and how the seemingly inevitable failure might lead Yahoo back to one-time partner Google. Continue Reading

12 minute read

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