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Conversion Optimization for a Raven Tools Landing Page bryaneisenberg.com
in Conversion Rate Optimization

Last week, in our Conversion Optimization challenge we looked at the following PPC ad: and the corresponding landing page (image capture below): How would you optimize the ad and the landing page? My general guidelines for marketing with landing pages: Start your marketing with your landing page and ask yourself how it answer your personas’ questions and needs. Continue Reading

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