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Content marketing strategy: an A-Z guide to success | Econsultancy econsultancy.com

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Content marketing is currently battling ‘big data’ and ‘responsive design’ for the hottest digital marketing phrase of the year. Yet the truth is that while the label has grown in popularity, the notion that content marketing is new is something of a curve ball. Many brands have been producing regular content for many years, and already appreciate the value of blogs, surveys, whitepapers and videos. Continue Reading

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