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Company Mascots, Characters Head to Twitter, Facebook - WSJ.com online.wsj.com
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A new marketing campaign for StubHub, the ticket-resale website, stars a 25-foot-high animatronic talking tree with tickets as leaves. In commercials, the tree, known as the "Ticket Oak," lives in a suburban backyard and doles out tickets to neighbors. It is quite a departure from StubHub's last ad campaign, which showed people dreaming about getting a ticket to a concert or a big game. Continue Reading

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