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Common Product Listing Ad Mistakes & Solutions
searchenginejournal.com
Added by
Renz Joe David
@renzjoedavid Nov 13 2013
in
PPC
Holiday shopping season has begun! We’re now just days out from Black Friday 2013 and Product Listing Ads (PLA’s) are a keystone in many eCommerce advertisers’ holiday campaigns. With that in mind, the worst thing that could happen when you’re knee deep into holiday traffic volumes is to have PLA’s come down due to mistakes made in the set up and optimization process. Continue Reading
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