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Co-Creation: The Real Social-Media Revolution - Francis Gouillart - Harvard Business Review
blogs.hbr.org
Added by
Zeph Snapp
@ZephSnapp Dec 05 2012
in
Social
We're in a social business bubble. CIOs are buying social software by the pound, hoping internal managers will figure out how to use it. Interactive marketing departments are frantically accumulating fans and followers on Facebook and Twitter, praying the CEO will not ask too many questions about value produced. Continue Reading
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