A year ago last Friday I left eight years cutting code and plumbing servers to take my very first marketing job.   Prior to then and even before in college and high school, hard skills were what paid my bills - technical work building stuff mostly for the Internet.  Everything I had done up until last year required only the soft skills needed to send a group email or interview a candidate, certainly a pittance to those required to craft a message and get it in front of an audience. Continue Reading