Agencies across the globe are beginning to recognize the importance of developing a complete brand strategy with a mobile-first attitude. Brands are also recognizing this as the first screen in consumers lives. The smartphone has evolved into a growing trend as the new first impression. But how are agencies and brands working together to be successful in launching this new approach? Puneet Mehta, CEO of MobileROI, a mobile marketing automation platform, recently contributed a persuasive piece… Continue Reading