Bing constitutes around 4.5% of the aggregate incoming traffic for our eCommerce (luxury bedding vertical), 1.3% of that is organic and accounts for approx $130k/Quarter.  Nothing to sneeze at, and it has been steadily improving over the course of the last 3 quarters, but still not significant enough to warrant dedicating time to Bing specific optimization.  I'd be curious to hear if and why anyone forecasts Bing accruing more of the search market in the next decade.

Hey Hadley,

Thanks for reading. Bing's gaining some market-share right now, partially due to Microsoft's aggressive marketing push.

Bing specific optimization fortunately doesn't require a lot of either time or resources. The core concept is still the same, they want to rank content which satisfy the searchers' intent most higher.

So, high-quality sites that get lots of user love should perform fine on Bing. Then it all comes down to a few technical aspects which make the crawling/understanding/indexing job much easier for Bing.

Rohit, absolutely I agree.  If you're doing things the right way you shouldn't have to spend time on specific strategies for particular engines.  The technical aspects shouldn't require too much maintenance/time either but are definitely important and worth implementing.  Thanks for the response.

Thanks, Patrick. :)

Jason,
Do you think Bing will be able to drive good amount of Organic Traffic?

"According to a July 2013 survery by comScore, Bing has 17.9% of the US search market-share." - so, yeah... it should.

No mention of exact-match domain? It seems like the fast track to ranking #1 on Bing whether your site is worth a damn or not. I keep seeing results in the top 5 where the domain/page has little to no authority, links, social shares; crappy content, worse usability; sites no one in their right mind would ever give their business to. Look at this high-quality site that ranks first for the phrase "teddy bears": http://teddybears.com/ No, it's not 1999 and no you did not just jump in the Way Back Machine. It's 2013 and that site really ranks #1 for a competitive phrase.

Maybe this is the reason?

Anyway, thanks for pointing that out, Jake. I did mention about relevance highly driving Bing's SERP results. Exact-match domains fall in that 'relevance' category.

Thanks for reading. :)

Nice example there, I've also noticed a lot of crappy sites with exact-match domains ranking in the top 5

Excellent post.  Thank you so much.  :-)

Thanks for reading, mushmoosh. :)