Are you attributing your online sales or enquiries to the right marketing channels?If you’re using Google Analytics, you’re probably inclined to say ‘yes.’ I’d be inclined to tell you there’s a substantial chance you’re not.  That is because, by default, Google Analytics only tells us half of a story:According to Google’s data (as shared at the Google@Manchester event on 30th October 2012), around half of online sales are multi-interac…

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