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Are your Landing Pages HEROIC Enough? Using classical PSYCHOANALYTIC THEORY to build landing pages that WORK marketingbees.com
Added by Gene Eugenio @geugeniocontent Apr 21 2014 in Analytics Conversion Rate Optimization

While classic psychoanalytic psychology usually doesn’t get mentioned too much in regards to modern marketing, there are certain principles that were present in earlier versions of psychoanalytic theory that still resonate when it comes to selling stuff online today. One of these theories is the theory of archetypes. Continue Reading

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