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AOL CEO: ‘Patch Is the Number 4 Local Property on the Web’
screenwerk.com
The only statement AOL made about “local” in yesterday’s earnings release and slides was the following: “Patch grew traffic, advertisers and ad impressions over 100% year-over-year.” However, on the earnings call AOL CEO Tim Armstrong opened up a bit about Patch and its performance. Continue Reading
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Jay Neely @JayNeelyLooked into this, and the stat is from ComScore: http://online.wsj.com/article/PR-CO-20120110-909344.html "The other properties in the category are Yelp (#1); CityGrid (#2), Yahoo! Local (#3), and CBS Local (#5)." Does anyone know where the actual data can be found? I've searched around on the ComScore site, but either I'm missing it or it's not public. -
AJ Kohn @ajkohnI think this is a smart move by AOL. The potential in hyperlocal is massive. While I don't think Patch is a fully developed product nor do I think AOL really understands exactly how to leverage and monetize it yet they'll have a cushion as political ads juice Patch revenue in 2012.
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