Over the past few months, Facebook have opened up the option to advertise using unpublished page posts. As the name suggests, these are essentially promoted page posts that can be advertised without appearing on a page’s timeline – or in the newsfeeds of the page’s fans. While it may seem counterintuitive to create page posts that aren’t seen by your page’s fans, it actually opens up a lot of opportunity to split test your Facebook Ad campaigns, and run highly… Continue Reading