Not every site is impacted the same way by Penguin, Google's algorithm that targets spammy link building tactics. On Twitter, Google's Matt Cutts told one webmaster to continue doing backlink cleanup, as the site has a "very mild case of Penguin." The tweet itself was quite interesting, and seem to be in response to an issue the webmaster brought up to Cutts during a recent conference, as Cutts is well known for writing down webmaster concerns in his ever-present notebook. Continue Reading