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A Closer Look at Email Engagement | Unbounce unbounce.com
in Email

Everyone knows that you should use landing pages with lead gen forms to collect emails to build your list, but the inverse is also true. You should be sending your email marketing campaigns to landing pages, and here’s why: You can target the messaging specifically to your email content – something you can’t do if you’re linking from your email to your homepage or some other page on your site. Continue Reading

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