tl;dr We used clever survey questions to quickly test the memorability, spellability and emotional response of potential company names. Glad we did – we almost picked a shitty one. Goddamn Domain Squatters What should be the joyous process of naming a company, quickly devolves into: Founder A: Are you f*ck1ng with me?! How is every single good domain taken!?Founder B: Let’s make up a word. Continue Reading