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9 Steps to Write Your Ultimate Home Page Headline
blog.kissmetrics.com
Added by
Rick Backus
@CPC_Rick Feb 16 2012
in
Content
A mere 6 to 12 words stand between you and a lower bounce rate. A mere 6 to 12 words stand between you and a higher click-thru rate, a higher task completion rate, and even a higher conversion rate. What are these 6 to 12 words? They’re the words that comprise your home page headline. David Ogilvy told us that 5 times as many people read the headline as the body copy. Continue Reading
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