The competition for audience attention is tough. There is an unquantifiable amount of information on the Internet, and your business needs to against all of it. Every piece of content needs a solid distribution strategy behind it. Step 1: Identify who you want to read your content Step 2: Outline this target audience’s values and online sharing behavior Step 3: Build distribution into your creative Expect some trial and error, but don’t throw darts in the dark. Continue Reading