The biggest strength of a stammering comedian is… SUSPENSE! – declares the protagonist of Nescafé’s latest YouTube ad. The video has become a runaway success in India and elsewhere, with nearly 3 million views in less than a fortnight. I’ll give you two minutes to watch it if you haven’t… (No coffee needed!) It’s a superb example of the use of the elements of surprise and irony in a single video. Continue Reading