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5 most common A/B testing misconceptions
visualwebsiteoptimizer.com
Added by
Dharmesh Shah
@dharmesh Feb 23 2012
in
Conversion Rate Optimization
Posted in A/B Split Testing, How To on February 23rd, 2012 A/B testing is fundamentally a very simple concept. You have a webpage (landing page, homepage or product page) which you call version A. Now you make certain changes to it (changing headlines, buttons, colors, style or layout) and call the changed page as version B. Continue Reading
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