Tweet While it is easy to get caught up in the idea that it is important to reach as many people as possible with advertising efforts, marketers who really know their stuff will tell you that focusing on the people most likely to appreciate your offerings is the real key to success. Whether you're a hyperlocal blogger focusing on news, views and events in a small area or you are a businessperson who needs to engage with your neighbors, local marketing is often the way to go.

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