This is a guest post by Sarah Goliger, an inbound marketer at HubSpot. HubSpot is a marketing software company based in Cambridge, MA that makes inbound marketing and lead management software. HubSpot is also the sponsor of Marketing Pilgrim’s Inbound Marketing channel. If you’re generating leads for your business, you should know that roughly 50% of those leads will not be ready to buy immediately, according to Gleanster Research.

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