You’ve been in business for a while. You know the score. You understand that marketing has a direct relationship to your financial outlook. Now that you’re ready to kick things up a notch in the marketing department there’s one thing you must do first. You must define the marketing objectives for your business. Continue Reading
What objectives have you found useful?
Step number 5 (Make all Objectives Measurable) is especially important, as it will not be possible to evaluate the efficiency of the marketing campaign if the goals are not measurable.
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