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40 percent of mobile ad clicks are fraud or accidents gigaom.com

in Mobile 341 views

photo: GigaOM Wonder why mobile monetization is still lagging as Kleiner Perkins partner Mary Meeker helpfully pointed out earlier this year? Well, one reason may be that many of the clicks on mobile ads are useless, the product of an increasing amount of fraud as well as a lot of inadvertent actions, said Trademob, a German mobile app marketing platform. Continue Reading

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